I sent this survey out to nineteen individuals aged 16-18, from the results I got some useful insights to app trends for both the male and female market.
I asked them;
1. Which categories of apps are your favourite?
Overall by outstanding numbers Social Networking apps was clearly the favourite. Interestingly the number of female votes were double the amount of male votes.
No females selected games as their favourite but it was the category voted the most from the male results.
2. How much would they pay for an app in this category?
Surprisingly none of the males surveyed were willing to pay more than one pound for an app of their favourite category, half surveyed aren't even willing to pay anything.
However the female survey results were a bit more varied with half of the votes willing to pay two to five pounds for an app of their favourite category.
3. How many hours do they spend on their smart phone, android phone or tablet device?
Half of the female votes said they spent ten plus hours on their smart phone, android phone or tablet device and only one said they spent less than five hours, interestingly they had ticked entertainment as their favourite app.
The male votes were much more varied with the votes spreading equally across the three options.
4. What is their favourite app
The votes were pretty much unanimous with the Facebook app taking ten of the nineteen votes with the Twitter app trailing behind with three votes.
Other apps voted were;
Grand Theft Auto III
International Snooker HD
Sky Sports News
Pulse News
Pocket Manga
Doodle Find
5. Which category of app do they have the most of on their smart phone, android phone or tablet device?
Most of the female votes went to social networking apps, this is interesting as most social networking apps only offer different layout, styles, grouping etc to the big social networking sites e.g. (Facebook, Twitter) and their are few that provide an individual networking service themselves. This could suggest that the female market don't bother with many apps and from previous questions I have gathered that they prefer apps with a useful function rather than novelty or entertainment.
Seven of the nine male votes went to game apps.
6. Are they willing to pay for extra content within an application?
Pretty much unanimously across the two genders most are not willing to pay for extra content within an application.
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