Monday 25 June 2012
Thursday 2 February 2012
HA3 Task 5: App Concept Survey
After shortlisting my app concepts down to four choices I handed out ten of these surveys. Since most (albeit one) were aimed at the female market, I chose to hand them out to female students aged 16-18 at Salford City College.
As it so happened three of the four choices were equally popular, with the Innocent Pleasures concept leading considerably behind.
As it so happened three of the four choices were equally popular, with the Innocent Pleasures concept leading considerably behind.
Monday 30 January 2012
HA3 Task 6: Planning
Plan of Execution
Tuesday 31.01.12
Morning –
Afternoon – During lunchtime, pitch the four concepts to various people at college and from the reactions decide which will be my final concept.
Evening – Draw up a high concept document for the app concept I have decided on and start logo and branding.
- High concept document
- Logo (branding)
Wednesday 01.02.12
Morning –
Afternoon – Start to create a mock up of how the final product might look using the programs at college like Photoshop and Illustrator, used for presentation and advertisement.
- Graphics (look, design)
- Mock up of final product
- App icon
- Screenshots
- Logo
Evening – Start presentation on app product.
- Define purpose
- Unique Selling Points
- How the app will continue
- Define advertisement and branding
Thursday 02.02.12
Morning – Continue presentation.
Afternoon – Finish advertisements, presentation get everything needed done
Evening –
Thursday 26 January 2012
HA3 Task 4: Ideas Generation
App Concept Ideas
1. I Scrapbook
Audience Profile:
Females,
Ages: 20+,
Mainstreamers (and possibly aspirers)
Aimed at people with a strong sense of sentimentality, someone who is creative and enjoys social occasions has strong friend and family bonds, a traditionalist and has strong family values.
Price: £1.29
I Scrapbook is an application where people can develop a personal digital scrapbook, not only with the capabilities of holding photos but also giving the consumer a chance to decorate and theme pages, write anecdotes and so on. It will also have video capabilities and sound capabilities (being able to add home videos and music). It can also be shared amongst friends using social networking sites such as Facebook, Twitter etc.
Possible decoration packs (including stickers, fripperies, borders etc.) with special themes that could be bought through micro-transactions.
2. Innocent Pleasures
Audience Profile:
Female (although could appeal to males as well)
Ages: 16+
Mainstreamers, Succeeders, Aspirers (with elements of strugglers)
Social Grade: B, C1, C2 (possibly D)
This product is aimed at people with stressful jobs or duties, who are weight conscious people, someone who buys alcohol, chocolate, Ice Cream (other unhealthy foods) is quite product aware.
Price: 59p
Much like the Carlsberg Beer app, Innocent pleasure is a simulation app that involves letting people indulge in a virtual comfort (whether it be chocolate ice-cream, alcohol etc.) It will make the experience more lifelike by utilizing the devices gyro and touch technology, it will have real life visuals and could be used as a potential advertisement device.
3. Flock Off
Audience Profile:
Unisex
Age: 10+
Explorers, Mainstreamers
Social Grade: E – C1
This product is aimed at people who enjoy innovation, who aren’t conventional, who like to play quick games on commute or have a spare minute. For people who don’t mind physical interaction, who like animals and cartoons. Who are followers of franchises and are product aware.
Price: 59p
A game which the player has to take care of sheep in the middle of the screen, however a wolf will approach to take one and it is up to the player to tilt their device in the opposite direction of the wolf causing him to slide off screen, however they must be careful not to tilt to much or the sheep will also fall off screen, the closer the wolf gets to the sheep the harder it is to tilt it away without tilting the sheep. The difficulty spikes when more wolves approach or other enemies like hawks; they see their silhouettes grow gradually bigger and have to tap at just the right time to scare them off. It will take advantage of the devices gyro and touch controls.
4. Trѐme
Audience Profile:
Female
Age: 16+
Aspirers
This product is aimed at image conscious individuals, who are into shopping, fashion and are materialistic. Who like convenience and are very product aware. It will be aimed at students as well as well as middle class individuals as well.
Price: £1.29
Trѐme is an app that serves almost as a personal clothes shopper. With a full and constantly updated catalogue of clothes in high street shops, boutiques, brand wear etc which people using the app can find using a complex search engine that can filter by store, type of clothing, colour etc. Or they can ask it to find clothes that might go together. Another service it provides is “the fitting room” this is where a woman will take a picture of herself and the app will convert a mannequin exact to those measurements, they can then try on different clothes from different stores to find which size fits them best without the hassle or embarrassment of trying something that doesn’t fit.
HA3 Task 3: What do People Enjoy?
I sent this survey out to nineteen individuals aged 16-18, from the results I got some useful insights to app trends for both the male and female market.
I asked them;
1. Which categories of apps are your favourite?
Overall by outstanding numbers Social Networking apps was clearly the favourite. Interestingly the number of female votes were double the amount of male votes.
No females selected games as their favourite but it was the category voted the most from the male results.
2. How much would they pay for an app in this category?
Surprisingly none of the males surveyed were willing to pay more than one pound for an app of their favourite category, half surveyed aren't even willing to pay anything.
However the female survey results were a bit more varied with half of the votes willing to pay two to five pounds for an app of their favourite category.
3. How many hours do they spend on their smart phone, android phone or tablet device?
Half of the female votes said they spent ten plus hours on their smart phone, android phone or tablet device and only one said they spent less than five hours, interestingly they had ticked entertainment as their favourite app.
The male votes were much more varied with the votes spreading equally across the three options.
4. What is their favourite app
The votes were pretty much unanimous with the Facebook app taking ten of the nineteen votes with the Twitter app trailing behind with three votes.
Other apps voted were;
Grand Theft Auto III
International Snooker HD
Sky Sports News
Pulse News
Pocket Manga
Doodle Find
5. Which category of app do they have the most of on their smart phone, android phone or tablet device?
Most of the female votes went to social networking apps, this is interesting as most social networking apps only offer different layout, styles, grouping etc to the big social networking sites e.g. (Facebook, Twitter) and their are few that provide an individual networking service themselves. This could suggest that the female market don't bother with many apps and from previous questions I have gathered that they prefer apps with a useful function rather than novelty or entertainment.
Seven of the nine male votes went to game apps.
6. Are they willing to pay for extra content within an application?
Pretty much unanimously across the two genders most are not willing to pay for extra content within an application.
I asked them;
1. Which categories of apps are your favourite?
Overall by outstanding numbers Social Networking apps was clearly the favourite. Interestingly the number of female votes were double the amount of male votes.
No females selected games as their favourite but it was the category voted the most from the male results.
2. How much would they pay for an app in this category?
Surprisingly none of the males surveyed were willing to pay more than one pound for an app of their favourite category, half surveyed aren't even willing to pay anything.
However the female survey results were a bit more varied with half of the votes willing to pay two to five pounds for an app of their favourite category.
3. How many hours do they spend on their smart phone, android phone or tablet device?
Half of the female votes said they spent ten plus hours on their smart phone, android phone or tablet device and only one said they spent less than five hours, interestingly they had ticked entertainment as their favourite app.
The male votes were much more varied with the votes spreading equally across the three options.
4. What is their favourite app
The votes were pretty much unanimous with the Facebook app taking ten of the nineteen votes with the Twitter app trailing behind with three votes.
Other apps voted were;
Grand Theft Auto III
International Snooker HD
Sky Sports News
Pulse News
Pocket Manga
Doodle Find
5. Which category of app do they have the most of on their smart phone, android phone or tablet device?
Most of the female votes went to social networking apps, this is interesting as most social networking apps only offer different layout, styles, grouping etc to the big social networking sites e.g. (Facebook, Twitter) and their are few that provide an individual networking service themselves. This could suggest that the female market don't bother with many apps and from previous questions I have gathered that they prefer apps with a useful function rather than novelty or entertainment.
Seven of the nine male votes went to game apps.
6. Are they willing to pay for extra content within an application?
Pretty much unanimously across the two genders most are not willing to pay for extra content within an application.
Thursday 19 January 2012
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