App Concept Ideas
1. I Scrapbook
Audience Profile:
Females,
Ages: 20+,
Mainstreamers (and possibly aspirers)
Aimed at people with a strong sense of sentimentality, someone who is creative and enjoys social occasions has strong friend and family bonds, a traditionalist and has strong family values.
Price: £1.29
I Scrapbook is an application where people can develop a personal digital scrapbook, not only with the capabilities of holding photos but also giving the consumer a chance to decorate and theme pages, write anecdotes and so on. It will also have video capabilities and sound capabilities (being able to add home videos and music). It can also be shared amongst friends using social networking sites such as Facebook, Twitter etc.
Possible decoration packs (including stickers, fripperies, borders etc.) with special themes that could be bought through micro-transactions.
2. Innocent Pleasures
Audience Profile:
Female (although could appeal to males as well)
Ages: 16+
Mainstreamers, Succeeders, Aspirers (with elements of strugglers)
Social Grade: B, C1, C2 (possibly D)
This product is aimed at people with stressful jobs or duties, who are weight conscious people, someone who buys alcohol, chocolate, Ice Cream (other unhealthy foods) is quite product aware.
Price: 59p
Much like the Carlsberg Beer app, Innocent pleasure is a simulation app that involves letting people indulge in a virtual comfort (whether it be chocolate ice-cream, alcohol etc.) It will make the experience more lifelike by utilizing the devices gyro and touch technology, it will have real life visuals and could be used as a potential advertisement device.
3. Flock Off
Audience Profile:
Unisex
Age: 10+
Explorers, Mainstreamers
Social Grade: E – C1
This product is aimed at people who enjoy innovation, who aren’t conventional, who like to play quick games on commute or have a spare minute. For people who don’t mind physical interaction, who like animals and cartoons. Who are followers of franchises and are product aware.
Price: 59p
A game which the player has to take care of sheep in the middle of the screen, however a wolf will approach to take one and it is up to the player to tilt their device in the opposite direction of the wolf causing him to slide off screen, however they must be careful not to tilt to much or the sheep will also fall off screen, the closer the wolf gets to the sheep the harder it is to tilt it away without tilting the sheep. The difficulty spikes when more wolves approach or other enemies like hawks; they see their silhouettes grow gradually bigger and have to tap at just the right time to scare them off. It will take advantage of the devices gyro and touch controls.
4. Trѐme
Audience Profile:
Female
Age: 16+
Aspirers
This product is aimed at image conscious individuals, who are into shopping, fashion and are materialistic. Who like convenience and are very product aware. It will be aimed at students as well as well as middle class individuals as well.
Price: £1.29
Trѐme is an app that serves almost as a personal clothes shopper. With a full and constantly updated catalogue of clothes in high street shops, boutiques, brand wear etc which people using the app can find using a complex search engine that can filter by store, type of clothing, colour etc. Or they can ask it to find clothes that might go together. Another service it provides is “the fitting room” this is where a woman will take a picture of herself and the app will convert a mannequin exact to those measurements, they can then try on different clothes from different stores to find which size fits them best without the hassle or embarrassment of trying something that doesn’t fit.
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